VISION
To be a viable organisation of broadcasting excellence, innovation and integrity that is financially sound and sustainable.

MISSION
To provide consistently, superior quality educational, informative and entertaining programmes and services that inspire and enrich our Caribbean peoples' lives while creating a stimulating environment that enhances the quality of life of our employees.

CORE VALUES
We are committed to
1.   Practicing honesty, integrity and reliability
2.   Respecting people's rights, individuality and diversity
3.   Demonstrating co-operation and teamwork
4.   Seeking continuous improvement, development and excellence
5.   Exercising fairness and equality
6.   Incorporating creativity and innovation in our work
7.   Paying attention to detail
8.   Adhering to professional standards
9.   Responding to customer needs without undue delay
10. Keeping connected with our communities