The St. Lucia Tourism Authority is doing its part to bridge gaps across the Caribbean despite high airfares being a deterrent for intra-regional travel.
It’s coming through an initiative called Caribcation, which offers year round deals on accommodation and attractions for the Caribbean market.
A team from the authority has been travelling through the region to market the campaign and the offerings on their event calendar.
Barbados, which represents their third largest market, is the latest stop.
The authority’s Marketing Manager for the Caribbean and events, Christopher Gustave says while it’s costly to travel in the region, the deals offered will provide value for money.
In addition to their feet on the street marketing, the brand is relying on their website, Caribcation.org and social media platforms to get the word out.
Mr. Gustave says their aim is not only to increase visitor arrival numbers, but strengthen bonds throughout the region.