Cricket Sports

BCA shares new marketing plan

The Barbados Cricket Association has put together a million dollar marketing plan that will catapult the association into the 21st century under the banner “This Is We”.

The plans were revealed on Wednesday by BCA Vice President and chairman of the marketing committee, Calvin Hope during a media briefing at Kensington Oval.

Hope says that over the next two to three years the BCA will raise the profile of the game in Barbados by leveraging technology.

Among the initiatives is the creation of a club management guide, a revamp of the BCA website, merchandising and a live cricket streaming app.

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