The Barbados Tourism Marketing Inc. has teamed up with the New York Giants (a professional American football team) to promote year-round travel to the island.
This first of a kind partnership will allow the BTMI to further position Barbados as a destination of choice for Giants fans.
The BTMI will lead the charge to further increase awareness of Barbados as a top travel destination for the New York market through social and digital content and year-round activities.
Director for the USA at the BTMI, Eusi Skeete says New York and Barbados’ connection is a long-standing one, and the collaboration is an extension of what has been a decades-long love affair.
Giants players, coaches and staff recently celebrated the kickoff of the partnership with an authentic Bajan-themed lunch prepared by Barbadian chef Creig Greenidge.
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