BTMI appoints 2 new Directors

The Barbados Tourism Marketing Incorporated (BTMI) has promoted two people to new roles.

They are Aprille Thomas, who is the new Director of Public Relations and Communications and Jameela Hollingsworth, who is the new Director of Human Resources and Corporate Services.

In a statement, Chair of the Board, Shelly Williams said the the promotions represent the new direction for the organization, describing their appointments as continuing the healthy mix already in place at the BTMI.

Ms. Williams said the BTMI has seasoned professionals as well as young, creative minds like Aprille and Jameela who bring a new energy to the organization as it seeks to remain ahead of the curve in the competitive tourism market.

In her new role, Ms. Thomas is responsible for spearheading the organization’s global public relations and communications strategy across its five main source markets of the US, UK, Canada, Latin America and the Caribbean, and Europe.

Meantime, Ms. Hollingsworth is a highly trained human resource professional, who will now oversee the human resource development of the organization’s employees both locally and across its four satellite offices. She will develop programmes to recruit and maintain the best talent at the organization.

The appointments were effective July 1st.

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