Print this page

Esoteric win Blue Flame challenge

Esoteric win Blue Flame challenge
04 Sep

A group of five business and tech experts are set to become a strategic partner with the Barbados and Investment and Development Corporation's Bajans Connect campaign.

The team called Esoteric won the BIDC's 2018 edition of the Blue Flame Challenge, an initiative aimed at finding solutions around export and foreign sales challenges through artificial intelligence technology.

The Bajans Connect campaign, for which the Blue Flame Challenge is intended to boost, uses digital platforms and solutions to support export growth to Diaspora communities.

One of the members of Esoteric, Renee Serrant-Layne says their business model is meant to revive the manufacturing industry and increase exports.

Esoteric, was one of four teams in final vying for the top position.

Director of Business Support Services at the BIDC, Fern Louis says the BIDC will now work with the team to prepare them for the Innovate Barbados Conference in November.