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The Caribbean Broadcasting Corporation has unveiled a major media development, rebranding one of its radio stations to Vibe 94.7 FM.
Head of Radio Diane Forte said the station will deliver a “grown, contemporary sound with a Bajan flavour,” targeting listeners aged 25 to 44 while remaining inclusive of older audiences.
She explained that the station will feature a mix of international artistes alongside local talent and regional acts.
Vibe 94.7 FM will also introduce interactive content, including micro-podcasts, live video conversations, and festival updates, positioning itself as a digital-first platform.
As part of its partnership with Crop Over, the station has been named the official sound of the festival, promising exclusive content and live coverage throughout the season.
