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The Caribbean Broadcasting Corporation is embarking on a major transformation to modernise its operations, shifting from an outdated analog platform to a fully digital system.
This transition will position CBC as a cutting-edge media house, equipped to meet the evolving demands of 2025 and beyond.
The employees’ representative the Barbados Workers’ Union has been involved in extensive negotiations with the CBC about the way forward.
The Union successfully advocated for severance payments above the statutory provisions, as part of enhanced packages for the workers.
BWU General Secretary Toni Moore underscored the Union’s unwavering commitment to the workers throughout the process.
Employees with the necessary skills will be offered short-term contracts to support CBC’s operations during the transition phase, ensuring continuity of service for viewers, listeners, advertisers, and MultiChoice subscribers.
Importantly, there will be no disruption to CBC’s services as this transformation takes place.
CBC’s Chief Executive Officer Sanka Price emphasised the decision was not made lightly and is a necessary step to securing the future of the national broadcaster.
He says this modernisation will enhance CBC’s ability to develop and distribute high-quality content, delivering a superior experience to audiences in an increasingly digital world.
Meanwhile, Special Advisor on State-owned Enterprises (SOEs) Oliver Jordan, says by March 31 all existing staff will receive the requisite redundancy payment and other benefits.
For the full statement, please click the following link: https://www.cbc.bb/news/local-news/cbc-to-transition-from-analog-to-digital-platform/
