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Meetings, incentives, conferences and exhibitions, MICE tourism has become a notable niche for Barbados.
Given its potential, the Barbados Tourism Marketing Incorporated is working to establish the island as a hub for corporate events.
Chief Product Development Officer Marsha Alleyne says the BTMI is committed to partnering with stakeholders across various sectors to fuel growth.
She was speaking during a reception at Ilaro court for attendees on island for the second Caribbean Dental Sleep Medicine Conference.
Ms. Alleyne says efforts to promote the island as a year-round travel destination have been paying off.
