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Mount Gay Rum takes over Times Square

June 1, 2024

Local rum brand Mount Gay has taken over one of the most popular tourist attractions in New York this weekend.

This as its recently launched limited release Mount Gay Eclipse Navy Strength is being showcased on a billboard in Times Square until Monday.

The new spirit was crafted by Master Blender Trudiann Branker, and inspired by Mount Gay’s rich connection with the sailing community.

Global Brand Director Laurent Cosson says “It is a magical moment to witness Mount Gay Eclipse Navy Strength, making its premiere in Times Square, New York! To see our beautiful island on the global stage, dominated prime advertising space, is a proud moment for Barbados and all its people, at home and overseas.”

The Mount Gay Eclipse Navy Strength is available for purchase in Barbados at the Mount Gay Visitor Centre and Mount Gay Distillery.

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