Banks Holdings Limited is expecting a rise in customers following a celebrity endorsement by DJ Khaled.
The American deejay and music producer has been vacationing on the island with his family.
In a 56-second video posted to his Instagram account which has 37.8 million followers, DJ Khaled is seen taking a sip of what appears to be an ice-cold Banks Beer, while walking along a beach.
The video posted a day ago has already garnered more than 22 thousand likes.
Commercial Manager of Banks Holdings Limited, Khadija Marshall, says while the endorsement was unexpected, it is certainly appreciated.
DJ Khaled has also posted videos enjoying meals at Chefette, The Cliff restaurant and even enjoying a mango with local youth at the beach.
