Inter-island marketing critical

The head of a regional airline in the Caribbean wants Barbados and other nations to do more to promote their destination to neighbouring islands and territories.

Chief Executive Officer of the Turks and Caicos-based Inter-Caribbean Airways, Trevor Sadler says he’s long been pushing for the inter-regional vacation for Caribbean people.

Mr. Sadler was among the panel for a discussion hosted by the Caribbean Hotel and Tourism Association titled ‘Profiles of the Intra-Caribbean Traveller and Understanding the Obstacles and Opportunities for Stimulating Recovery’.

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Lorna Jones

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