Barbados’ hosting of the ICC T20 World Cup will provide a level of global exposure the island is unable to buy.
The assertion from Chairman of the National Organising Committee, Ambassador Noel Lynch, who was speaking last evening on CBC TV8’s The People’s Business.
He says the fact that Barbados is the home base for some of the top teams also augers well, in terms of spin-off benefits.
The Barbados Tourism Marketing Incorporated is also playing its part, according to Manager for Sports, Kamal Springer.
He says the BTMI is working with 18 tour operators from across the world to get the message out and the tourists in.
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