A nod to our heritage.
That’s how Marketing Manager Valerie Hope described the name-change and rebranding of the Barbados Workers Union Cooperative Credit Union.
She tells the Business Report the journey to the new name, Affinity Plus Credit Union, started more than three years ago and drew on the strengths of members, non-members, focus groups and staff.
The Marketing Manager said the rebranding brings a distinct advantage to the credit union landscape of Barbados.
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