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Minister of Tourism and International Transport, Senator Lisa Cummins suggests the time has come for the Caribbean to rethink the traditional product image and marketing as a sun, sea and sand destination.
She says the region is at a critical juncture and should be promoted as a sustainable, socially inclusive and smart destination.
Minister Cummins was among the panel for a one day virtual seminar to commemorate World Tourism Day 2021 yesterday.
Senator Cummins wants a shift away from the measurements system for tourism that is based on the increase in numbers.
