November 4, 2024

Caribbean Broadcasting Corporation

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Time for rethink of sun, sea and sand branding

September 28th, 2021

Minister of Tourism and International Transport, Senator Lisa Cummins suggests the time has come for the Caribbean to rethink the traditional product image and marketing as a sun, sea and sand destination.

She says the region is at a critical juncture and should be promoted as a sustainable, socially inclusive and smart destination.

Minister Cummins was among the panel for a one day virtual seminar to commemorate World Tourism Day 2021 yesterday.

Senator Cummins wants a shift away from the measurements system for tourism that is based on the increase in numbers.

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