BTMI, Maloney partner to showcase Barbados

Barbados will be on show in more ways than one when Barbadian Formula 2 racer Zane Maloney hits the track for the 2023 racing season.

His helmet, suit and race car will prominently display Barbados branding and design.

The initiative comes through a partnership with the Barbados Tourism Marketing Inc.

In a press release, the BTMI says showcasing Barbados visually in the motorsports world, a billion dollar industry with loyal high-net-worth fans and enthusiasts all over the globe, is a huge achievement for Zane and Barbados as a whole.

Director of Caribbean and Latin America, Sports at the BTMI Corey Garrett says “We are proud to be partnering with Zane Maloney as he continues to make his name known on the motorsports racing circuit. Sport is a critical pillar in our overall marketing strategy to diversify Barbados’ tourism product and build a more sustainable destination. With Zane as one of our biggest advocates, we are positioning Barbados as the Motorsport Island, so these designs and branding are just the beginning.”

Meanwhile, Zane says he’s excited to be partnering with the BTMI to continue to bring awareness to Barbados as the Motorsport Island and destination. He went on to note, “I hope that with this partnership I can further put Barbados on the motorsport map as being a country that has the potential to perform at the highest level.”

The overall design of the helmet was executed by Zane, along with the Red Bull team. However, the BTMI’s Graphic Designer Mario Knight designed the Barbadian element of the helmet.

Mr. Knight says his aim was to showcase the heritage, culture and wildlife of the island. The design features a Bajan Bus Stop Sign (red and white circle), historical monuments like the Parliament Building of Barbados, the indigenous black belly sheep, the local Green Monkey and yellow silhouettes of flying fish.

It also includes the Destination Barbados logo on the back of the helmet and its uniquely stylised trident in the centre of the red and white bus stop, as well as a turtle, one of Zane’s favourite animals.

2023 will mark Zane’s first season on the Formula Two racing circuit with the Red Bull Racing Junior driver programme, after finishing his 2022 FIA Formula 3 Season by being named Rookie of the Year.

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