Caribbean Broadcasting Corporation

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New agreement between BTMI and PGA Tour

January 30, 2024

Barbados will be getting significant mileage for its tourism industry with a new agreement between the PGA Tour and the Barbados Tourism Marketing Inc.

The partnership, through 2027, will see Barbados tourism engage across the PGA Tour landscape, including through digital activations and creative content as well as at PGA Tour tournaments.

Chair of the Barbados Tourism Marketing, Shelly Williams, says Barbados is proud to be the first island within the Eastern Caribbean to have this type of partnership with the PGA Tour brand.

Brian Oliver, PGA Tour Executive Vice President, Corporate Partnerships says some of the best golf courses in the Caribbean call Barbados home, and they look forward to showcasing the island as a premier tourist destination to the PGA fanbase.

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